How are we Different?

We live in truly remarkable times with unprecedented levels of technology and yet a greater and greater disconnect from information and knowledge about that technology. Specialisation has meant that there are “select” groups of people who hold privileged status because they have access to such specialised information. Now we are expected to place faith in what “so called” experts have to say. This is all very well if the experts can be trusted but unfortunately, especially when money is involved, this is not always the case.

Much of what we claim to know is based upon the opinions of others. However, Albert Einstein once remarked that “information is not knowledge” and “the only source of knowledge is experience.” He was, of course, making a very important distinction between acquired information obtained through instruction based on the opinions of others and real knowledge born from personal experience.

Think about this for a moment – how do you know that the earth is a sphere? The proper answer is that you don’t. To fully comprehend Einstein’s perspective is to understand that the only things you can ever know are those that you directly experience. Unless your vision is colour-deficient, you can open your eyes on a cloudless day and know that the sky is blue and the grass is green. You can know what strawberries taste like or how a cool breeze on your skin feels on a cool evening. These are things that you can and have directly experienced. But you may not know what an achacha [1] tastes like or even looks like, simply because you haven’t experienced it.

When we mistake what we are told by instruction for the truth we are open to exploitation and this is how our capitalist system of commerce operates. Advertising is the great exploiter; through advertising companies make outrageous claims that fully intend to manipulate the mind of unsuspecting people. We are easily influenced to buy products that don’t work and we don’t need based on gimmicks, attractive packaging, outrageous promises, and money-back guarantees.[2] It is a multibillion dollar industry with some very devious psychologically minded individuals at the helm.

Of course, companies claim they are only giving people what they want but they fail to be honest and admit that they have used mind altering advertising to create the want in the first place. These companies cleverly create both the need and the perfect product to fill the need. This is how it works and it works very well lining the pockets of big players at the expense of unsuspecting consumers.

At Deep Mind, we are different. We have grown up questioning everything – not just brainwave entrainment but about all aspects of life where stories are told and held by consensus to be true. We always ask where is the evidence? We follow the money-trail, so to speak, and our eyes are open. We want our fellow humans to be more enlightened, not brainwashed.

Deep Mind is a small ethical company. Being so ethically minded we cannot in all honesty make outrageous and untruthful claims like “Our amazing meditation CD will wipe decades off your meditation practice” or “With this CD, you will be meditating as deeply as a Zen monk in 10 minutes.” While many companies do make these sorts of claims, we feel very strongly that there is a turning tide of dissatisfied customers who want truth. When we have conducted surveys of past Deep Mind customers the reasons that come up time and time again is that people are attracted to our products exactly because we are honest and don’t engage in the hype that pretty much every other company out there explicitly employs.

Ethical business practice is not only about providing products that work, it is also about appropriately pricing these products so that they are available to everyone. There is no monopoly on meditation and we are not interested in supporting an elite subsection of the population who are the only ones who can afford to pay exorbitant prices. At Deep Mind we place ethics ahead of profit and our prices are modest for the quality of products we offer. We also offer further discounts for people experiencing genuine hardship.

If you scour the internet, you will soon find that there is an entrainment product for every possible human desire – from attracting money to having better sex. At Deep Mind, our products are based on research and, truthfully, there is not a lot of it out there. Therefore we are very particular about our small range of quality products.

Our promise to you is that we will always engage in ethical business practice and provide ethically responsible products and services.


[1]  Garcinia humilis, an orange round to pear-shaped tropical fruit originating from the rainforests of South America.

[2]  Money-back guarantees are curious things. They actually increase sales because consumers think they offer a degree of safety but when the product doesn’t work consumers rarely ask for their money back. The psychology behind this is that we all think we are different and a product not working is either put down to that illusion or reflects some weakness in ourselves that we would rather not admit. Of course it could be due to complete laziness to claim a refund also. Either way, offering a money back guarantee is a sure way to increase sales.